In this weekend’s Financial Times it says that food production must increase by 70% to feed the expected population of 9 billion people in 2050.

Therefore, as it says in the article, MacDonald’s and other food companies are creating alliances with small farmers around the world to ensure the delivery of basic products for their businesses, everything from meats to Cocoa, while providing tips on how to increase production for farmers.

Hans Jöhr, Nestle’s head of Agriculture, asks. “Who will grow our crops in the future?” As he mention; in Japan the average age of the farmer 68 years, in the UK it is 60, in Ghana 59. When he asks a farmer in China, he told that his daughter should certainly not follow in his footsteps.

But the solution may be found in another article in this weekend’s Financial Times. In an interview with the actress and former model Isabella Rossellini, we learn that she purchased land on Long Island outside New York to start a farm.

When this became publicly known, she was to her surprise contacted by young educated people who thought it was interesting.

Isabella says. “In my generation if you had an education wanted to go to the city, you didn’t want to be a farmer, but this generation is very interested in the environment and food, and for them, being a farmer is a lifestyle choice.”

It’s more of farmer Isabella Rossellini’s entrepreneurial spirit that is needed in today’s society.

Or how are we to solve the need of framers? / Ulf Egestrand

The FT articles the 18th of August referred to:

A shift from subsistence:

Isabella Rossellini: