In The HenHouse, global executive Ulf Egestrand simplifies the secrets of the financial markets and gives you the tools to finally feel on the same level with finance professionals – whether you’re coming from a corporate, private or public perspective.
No matter how hard you work for your money, no matter how much you try to protect your money, if you don’t understand the basics of finance, you could lose it all. To develop your financial skills, protect yourself, and use opportunities to your advantage, you need to understand money.
In this easy-to-read, practical and fun guide you will gain:
- The tools to help you take control of your finances, be it personal, in your small business or in a larger corporation
- Understanding of what is really going on behind the curtain of the financial world
- A solid, workable knowledge of global finance – from banking, currency exchange to global exposure – and how to use it
- The confidence to put yourself on equal terms with the bank
The HenHouse sums up, in just 12 lessons, the essence of what Mr Egestrand has learned over 40 years of global finance experience gained from working in five countries and on three continents.
The tips used in The HenHouse are universal and can be applied to any size of personal wealth or corporate business.
Yes, you can blame the banks (and they do make mistakes) but in the end it all comes down to this: You are responsible for your own money.
The HenHouse will help you embrace this responsibility with confidence – giving you the tools to make sound financial decisions, and above all, trust in your own financial understanding.